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Toho International has partnered with the LA-based attire manufacturers HUF and Urban Outfitters to introduce a brand new line of merchandise that includes the well-known kaiju Godzilla, King of the Monsters.
Toho International, the U.S.-based subsidiary for Toho Co. Ltd., revealed that it partnered with HUF Worldwide and Urban Outfitters to launch a brand new merch line on Aug. 25. The merch drop consists of lengthy and short-sleeve shirts, a pullover hoodie, and a skateboard deck that includes a print of a poster for the primary Godzilla movie. The line options art work by up to date graphic artist Kosuke Kawamura, who is known for his or her collage work and supplies designs for main attire corporations comparable to UNIQLO. The line is out there solely at Urban Outfitters and HUF e-commerce and retail shops, with costs starting from $34 to $85.
The major theme for the merch line is “Godzilla in Hollywood,” with Kawamura’s designs invoking the retro-film aesthetic featured in a few of Godzilla’s earliest theatrical appearances. Kawamura expressed their gratitude for being concerned within the challenge.
“It was an honor to work with each Toho International and HUF Worldwide on this assortment,” Kawamura stated. “The distinctive collage design seen on every merchandise was impressed by Godzilla being a worldwide pop-culture icon, and I hope followers take pleasure in this new perspective dropped at this well-known traditional character.”
Lora Cohn, the managing director of worldwide licensing for Toho International, expressed their pleasure to group up with UO and HUF for the brand new product line.
“The Godzilla model continues to thrive and resonate throughout the cultural panorama, particularly throughout the skateboard group,” stated Cohn. We’re so excited to companion with HUF, Urban Outfitters, and the unimaginable artist Kosuke Kawamura to convey the monster-sized affect of Godzilla to this trendy assortment.”
Godzilla’s Enduring Popularity Is a Reflection of the Kaiju’s Brand Success
Godzilla’s recognition has endured amongst Western audiences, with the success of movies comparable to Adam Wingard’s Godzilla vs. Kong (2021) is a testomony to the truth that Godzilla stays a significant a part of the MonsterVerse. Legendary Pictures and Warner Bros. not too long ago introduced that filming for the Godzilla vs. Kong sequel has formally begun. According to the filmmakers, the movie will discover the origin tales of the titular titans whereas delving extra into the historical past of Skull Island. The movie is projected for launch someday in 2024.
In Japan, the final Godzilla film to be launched was 2016’s Shin Godzilla, written and directed by Hideaki Anno of Evangelion fame and co-directed by Shinji Higuchi. Shin Godzilla, Godzilla vs. Kong, and different installments that includes the King of the Monsters can be found through Prime Video.
Source: Toho International
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