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Art and luxurious enterprise Christie’s is launching a brand new division dedicated to sneakers, streetwear and sports activities collectibles — comparable to a pair of sneakers worn by Kanye West throughout a efficiency on the Grammy Awards.

The new division will maintain each on-line auctions and personal promoting exhibitions and can provide dwell previews of the net auctions in New York, Christie’s mentioned Monday (Sept. 26) in a press launch.

“With a finger on the pulse of popular culture, and the evolution of what is defined as luxury today, we are proud to announce the launch of Department X — Sneakers, Streetwear and Collectibles,” Caitlin Donovan, head of division, Americas, for Handbags and Accessories, mentioned within the launch.

Donovan will develop into head of division for Department X, the discharge acknowledged.

Department X will goal a “new generation of collectors” and can concentrate on uncommon collectibles associated to music, vogue, artwork and sports activities historical past. It was preceded by three years of specialised gross sales dedicated to this class, in response to the discharge.

The division will likely be launched with a personal promoting exhibition referred to as “Ye Walks” devoted to 2 uncommon pairs of sneakers: the Air Yeezy 1 prototype worn by West on the Grammy Awards and a Donda Jordan VI that’s certainly one of solely 4 to 6 pairs, the discharge acknowledged.

“With exciting sales that will cross several genres of popular culture and collecting — music, fashion and sports history — I am excited for new and existing clients of Christie’s to embark on this journey with us,” Donovan mentioned within the launch.

As PYMNTS reported in July, 350-year-old Christie’s continues to be discovering methods to succeed in new clients.

Read extra: Christie’s Credits Tech Innovation for Performance Results

For instance, the corporate has grown its online-only gross sales, expanded its digital innovation and stepped into the non-fungible token (NFT) market.

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