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HBO is celebrating its fiftieth anniversary this yr with a brand new model marketing campaign. Titled “Fifty Years Of Firsts,” the marketing campaign is supposed to highlight the premium community’s historical past of breaking new TV floor with movies, documentaries, dramas, comedies, information, and sports activities. While HBO is taking this chance to have fun its previous, it is also teasing what’s to come back sooner or later. A trailer launched with the “Fifty Years Of Firsts” marketing campaign begins with the date and time of November 8, 1972 at 7:30 pm EST, which is when HBO turned the primary premium community.
Other highlights proven embrace 1972’s New York Rangers vs Vancouver Canucks hockey sport, 1975’s Ali-Frazier III, aka the “Thrilla in Manila,” George Carlin at U.S.C. in 1977, Chris Rock: Bigger & Blacker standup particular from 1999, The Larry Sanders Show, Oz, and rather more. Sopranos and Curb Your Enthusiasm helped reshape HBO tv on Saturday and Sunday nights, the community a vacation spot on the weekends.
“HBO’s legacy is one among telling groundbreaking tales. Fifty Years of Firsts celebrates the works of those that elevated the leisure expertise and provides a glance forward from those that will proceed to take action in HBO’s future,” stated Casey Bloys, Chief Content Officer, HBO and HBO Max. “We are excited to relive these moments with followers and honor our good storytellers.”
For 50 days main as much as the anniversary, HBO will share sneak peeks—together with first look trailers, forged and behind-the-scenes photographs, unreleased footage, script excerpts, and extra—from upcoming HBO Originals. The marketing campaign kicks off at the moment with an unique clip from the sixth episode of House of the Dragon, forward of its September twenty fifth debut. It may also characteristic exclusives from HBO’s new authentic sequence The Last of Us, the second season of Winning Time: The Rise of the Lakers Dynasty, the third season of We’re Here, the second season of The White Lotus, the third season of The Righteous Gemstones, the fourth season of Succession, and lots of extra.
HBOMax.com may also have a bespoke web page highlighting HBO’s previous and future in the course of the marketing campaign, whereas HBO social channels will use #HBO50 to revisit a few of its memorable exhibits, scenes, and characters. It will all culminate on Nover eighth with the HBOwards, a social media award present highlighting the very best of HBO’s first 50 years.
The HBO Brand hub on HBO Max encompasses a celebratory anniversary tray highlighting 50 iconic HBO sequence. The hub will rebrand on November 1st to an HBO50 web page crammed with thematic trays relating again to the anniversary, together with choices of unforgettable pilots, hilarious stand-up specials, inclusive storytelling, acclaimed documentaries, movies, restricted sequence, and extra.
Finally, ten basic and new sequence will take over the primetime slot (Monday to Friday from 8 pm-11 pm ET/PT) on HBO2 beginning October thirty first. This provides followers the chance to revisit the primary three episodes of an important HBO sequence per night time in the course of the two-week window: True Blood, Sex and the City, The Wire, The Sopranos, Curb Your Enthusiasm, The Gilded Age, House of the Dragon, Succession, Barry, and Winning Time: The Rise of the Lakers Dynasty.
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