Citing what it mentioned have been years of buyer requests, audio streaming platform Spotify mentioned it’s including audiobooks to its choices.

Beginning Tuesday (Sept. 20), Spotify listeners within the U.S. should buy and take heed to greater than 300,000 audiobook titles, in a brand new interface designed particularly for audiobooks, the corporate mentioned in a news release.

“We’ve always believed that the potential for audio is limitless, and we’ve been saying for a while now that our ambition is to be the complete package for everyone’s listening needs,” mentioned Nir Zicherman, Spotify’s Vice President and Global Head of Audiobooks and Gated Content.

“Audiobooks are next to come into the picture because we see a substantial untapped market: While audiobooks represent just a 6% to 7% share of the wider book market, the category is growing by 20% year over year.”

Zicherman mentioned the launch can be designed to introduce audiobooks to an viewers that won’t have used them earlier than.

“Adding an entirely new content format to our service is no small feat,” he mentioned. “But we’ve done it before with podcasts, and we’re excited to now do the same with audiobooks.”

See additionally: Spotify Tests Direct Ticket Sales

Last month, Spotify reportedly launched a enterprise into reside music with plans to promote live performance tickets on to followers as a substitute of linking to third-party ticket sellers. The firm pressured that the challenge was only a pilot, targeted on pre-sales as a substitute of major ticketing.

“At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings,” a spokesperson for Spotify mentioned.

Learn extra: Spotify to Acquire AI Text-to-Voice Platform Sonantic

This summer time additionally noticed Spotify purchase Sonantic, which makes use of synthetic intelligence to convincingly replicate human voices from textual content. The firm mentioned it purchased the platform to enhance its consumer expertise by the implementation of “compelling, nuanced, and stunningly realistic voices from text.”

“We’re really excited about the potential to bring Sonantic’s AI voice technology onto the Spotify platform and create new experiences for our users,”  mentioned Ziad Sultan, Spotify’s vp of personalization. “This integration will enable us to engage users in a new and even more personalized way.”

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