nba 2k23 screenshot of Jordan building in the city
Image via Visual Concepts

If you’ve been playing NBA 2K for long enough, then you probably know how important it is to get your own shoe deal in MyCareer. Not only is it one of the most rewarding feelings in the game, but it also grants you tons of rewards like free shoes, massive amounts of VC, and store discounts. However, with there being so many changes to NBA 2K23, fans are curious if the process is the same in this year’s game.

In this guide, we will explore how to get a shoe deal in NBA 2K23.

How to Get a Shoe Deal in NBA 2K23

To get more endorsement deals and sponsors in NBA 2K23 MyCareer, you need to be at the top of your game. After all, they’re not handing out these sorts of deals to role players and benchwarmers. They only want the true stars of the league to represent their brand, which means that you’ll need to find new ways to stand out above the rest.

Related: How to Increase your Fashion Level in NBA 2K23

One of the best ways to get recognized early in NBA 2K23 MyCareer is by selecting the right manager. For example, Harper Dell has ties to huge brands like Nike, Jordan, and Converse. So, with him as your manager, you will begin to receive shoe deals from these companies as you grow in popularity.

That being said, each brand and shoe deal has certain requirements you must fulfill before they can offer you a contract. Here are the requirements for each brand;

  • Nike – 420,000 Fans, 6 Corporate Levels, and 10 Solo Player Levels
  • Jordan – 415,000 Fans, 9 Flashy Levels, and 9 Fashion Levels
  • Adidas – 390,000 Fans, 8 Free Spirit Levels, and 10 Music Levels
  • New Balance – 350,000 Fans, 9 Team Oriented Levels, and 7 Fundamentals Levels
  • Puma – 355,000 Fans, 7 Free Spirit Levels, and 7 NBA Levels
  • Converse – 350,000 Fans, 8 Free Spirit Levels, and 6 Fashion LEvels
  • Under Armour – 345,000 Fans, 4 Corporate Levels, and 8 Team Oriented Levels

As you can tell, brands like New Balance, Puma, Converse, and Under Armour are going to be much easier to attract than giants like Adidas, Nike, and Jordan. However, as you continue to build up your brand and invest more of your energy into your fans, you will garner interest from every brand in NBA 2K23. Keep in mind that you can only have one active shoe deal at a time, and must wear the brand of shoe you represent.

That’s everything you need to know about how to get a shoe deal in NBA 2K23. If you’re interested in more NBA 2K23 content, be sure to check out our guides section here at Gamer Journalist. Where you can find loads of helpful information like how to get hot zones in NBA 2K23.


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