Peloton’s Marketing Head to Take Job at Autodesk

Peloton Interactive’s world head of promoting, communications and memberships, Dara Treseder, will reportedly be leaving the agency after a number of different leaders of the corporate have performed the identical. 

Treseder joined the corporate in 2020 and will likely be leaving Oct. 4, The Wall Street Journal reported Monday (Sept. 26). 

Peloton is now looking for so as to add its first chief advertising and marketing officer, a transfer that implies Peloton CEO Barry McCarthy plans to rearrange the C-suite roles on the firm, based on the report. 

PYMNTS has reached out to Peloton for remark. 

Treseder will be part of design software program supplier Autodesk as chief advertising and marketing officer on Oct. 14 and can oversee its world advertising and marketing, model and communications, demand technology and schooling enterprise groups, Autodesk stated Monday in a press release. 

“Autodesk helps millions of people design and make a better world for all,” Treseder stated within the launch. “I am greatly inspired by its bold mission, inclusive culture and authentic values.” 

Autodesk Chief Operating Officer and Executive Vice President Steve Blum stated within the launch, “With her experience leading companies through transformation and driving high impact, creative digital marketing campaigns, Dara will be instrumental in helping Autodesk deliver the world’s leading design and make platform to our customers.” 

Treseder’s upcoming transfer from Peloton was preceded by the August departure of Peloton’s head of compliance, Lance Lanciault, and the Sept. 12 announcement that the corporate’s co-founders — Chairman John Foley and Chief Legal Officer Hisao Kushi — had been stepping down from their roles. 

Read extra: Report: Snapchat Parent Snap Adds Ex-Peloton Compliance Head 

Less than 24 hours after Peloton’s announcement that two co-founders had left the corporate, the connected-fitness pioneer unveiled a brand new nationwide rental program to considerably scale back the fee to new customers. 

Read extra: Peloton Embraces Rental Model After Founders Exit 

The rental program “allows consumers who have been interested but have yet to purchase, the opportunity to rent the Bike/Bike+ for a low monthly fee that includes the cost of an All Access Membership,” Peloton stated on the time in an announcement. 

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